Two out of five mobile phone subscribers are unwilling to pay any extra for direct-to-cell satellite services, indicating a cautious consumer base regarding additional costs.
The GSMA claimed that, on average, 60 percent of respondents are open to paying more for satellite connectivity, which could boost revenue for mobile operators significantly.
Quality of existing mobile network coverage is a crucial factor that influences consumer willingness to adopt satellite services, as seen in the survey results.
The findings suggest that while there is some interest in satellite services, translating willingness to pay into actual subscriptions remains uncertain.
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