By the end of Q2 2024, mobile devices turned in for trade-ins average 3.7 years in age, signaling a trend towards longer device usage before upgrade.
The average trade-in value for consumers rose by nearly 28% quarter-over-quarter, providing $829 million in total value transferred to consumers through device trade-ins.
Samsung's Galaxy S21 has been the leading Android device traded in, illustrating the competitive dynamics in the smartphone market, especially against growing Apple trade-ins.
Historically, Apple devices dominate trade-in programs, with a significant share of iPhones among the top-traded models, showcasing consumer loyalty and device longevity.
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