"Google used its acquisition in 2008 of the advertising software company DoubleClick to build its dominance in technology that auctions off ads, resulting in an 87 percent market share in ad-selling technology. This dominance has allowed them to charge higher prices and take a larger share of each sale, adversely affecting news publishers and other website owners, as articulated by the Justice Department's lead trial lawyer, Julia Tarver Wood."
"The government accused Google of abusing its control over ad technology, alleging that the company has used its size to eliminate competition and rig the rules in favor of its profits, as highlighted during the opening statements of the trial in the U.S. District Court for the Eastern District of Virginia."
"The ongoing legal actions against Google not only stem from concerns over its advertising monopoly but also reflect a broader regulatory initiative to rein in the authority of Big Tech firms across multiple platforms, including ongoing cases involving Apple, Amazon, and Meta, illustrating a systemic scrutiny of their market practices."
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