Uber Technologies is introducing a shuttle service in the US and widening a delivery tie-up with membership-only retailer Costco to attract price-conscious consumers amid competition from rival Lyft. Initiatives aim to maintain growth following a strong 2023 for the ride-share and delivery giant.
Uber Shuttle allows users to reserve up to five seats on buses in high-traffic areas like airports, concerts, and sports events. The service partners with local fleet operators and offers shared ride scheduling and student discounts.
Uber Eats will provide Costco members in the US with additional discounts and 20% off the annual Uber One plan. Lyft lacks shuttle services but offers a Transit mode for accessing nearby public transport schedules.
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