Apple's 'Switch' ad campaign was designed to entice people to switch from Windows to Mac, coinciding with Apple's period of sustained success post-iPod and expansion efforts initiated by Steve Jobs.
Ellen Feiss, a 15-year-old high school student, became an internet sensation after appearing in one of Apple's 'Switch' ads, leading to her unexpected fame.
The 'Switch' campaign marked a departure for Apple in its advertising approach, moving from celebrity endorsements to featuring real 'switchers' from PC to Mac, establishing a new marketing formula.
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