404 Media discovered that Cox Media Group was offering targeted advertising using the things you say out loud near gadgets with a microphone and an internet connection, which it called 'Active Listening' ad targeting.
This is a nightmare scenario that a lot of us are worried about, even though we're constantly being told it can't happen. CMG never said how it could listen in when devices weren't supposed to be active, but unless the company was outright lying to customers, they have figured it out using particular devices or software trickery.
A Google statement reads, 'All advertisers must comply with all applicable laws and regulations as well as our Google Ads policies, and when we identify ads or advertisers that violate these policies, we will take appropriate action.' Since this information became public, the company has removed CMG from its partner program.
Amazon told me in a statement that 'Amazon Ads has never worked with CMG on this program and has no plans to do so.' A plainly worded statement that I like to hear because there are millions of Alexa-enabled devices in homes across North America.
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