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The Apple Vision Pro, a virtual reality (VR) headset, faces challenges in finding its purpose and gaining support from app developers. The success of the device depends on early adopters discovering its potential and app developers creating experiences for it. However, several popular streaming services like Netflix, YouTube, and Spotify have already decided not to support the Vision Pro. Other major developers like Google and Meta Platforms also seem hesitant to embrace the new platform, possibly due to past conflicts or uncertainties about its success. This lack of support could potentially hinder the adoption and success of the Apple Vision Pro.
Are we gaming? Socializing in virtual reality? Attempting human interaction in augmented reality? Are we sliding into isolation? Sitting at our desks crushing slide decks? Going to coffee shops? An app-centric approach is what ultimately made the iPhone a trillion-dollar business, and Apple would very much like for something like that to happen again.
The popularity and success of the Apple Vision Pro will heavily rely on early buyers understanding its purpose and app developers supporting the platform, similar to how the iPhone became a trillion-dollar business through an app-centric approach. However, several key developers and streaming services, including Netflix, YouTube, and Spotify, have shown reluctance to work with the Vision Pro. This lack of support may stem from past conflicts and uncertainties about the success of the VR headset. Without support from major developers and streaming services, the adoption and success of the Vision Pro may be hindered.
Three of the world's most popular streaming services - Netflix Inc., YouTube and Spotify Technology SA - have already signaled that they won't be launching visionOS software or enabling their iPad apps to run on the Vision Pro.