"Meta led the week with forecasts pointing to another major year for its advertising business. According to WARC Media, the company is on track to generate roughly USD$240bn (£189.6bn) in ad revenue in 2026, following a 22% rise to USD$196bn (£154.8bn) in 2025."
"In the UK, the company has launched a legal challenge against Ofcom over the fines structure tied to the Online Safety Act, arguing that penalties based on global revenue are disproportionate. Meanwhile, in the US, California has sued Meta over alleged scam advertisements on Facebook and Instagram. The lawsuit accuses the company of profiting from fraudulent ads while failing to adequately protect users from deceptive promotions circulating across its platforms."
"Netflix also came under scrutiny this week after Texas filed a lawsuit accusing the streamer of secretly collecting and monetising consumer data while promoting itself as a privacy-conscious platform. The case further alleges that Netflix designed features intended to encourage addictive viewing habits among children and families. Even so, the streaming giant continues to deepen its advertising capabilities."
"Advertisers in the UK and wider EMEA region will be able to apply Amazon shopping data to Netflix inventory through Amazon DSP. The partnership gives brands access to detailed consumer shopping insights. TikTok also unveiled a new ad-free subscription tier in the UK, allowing users to pay to remove advertising and opt out of targeted ad tracking. The move reflects broader industry shifts toward great"
Meta forecasts another major year for advertising revenue, with projected ad income of about USD 240bn in 2026 after a 22% rise to USD 196bn in 2025. The company is also facing legal and regulatory pressure, including a UK legal challenge against Ofcom over Online Safety Act fines based on global revenue. In the US, California sued Meta over alleged scam advertisements on Facebook and Instagram, alleging profits from fraudulent ads and inadequate protection from deceptive promotions. Netflix faced a Texas lawsuit alleging secret consumer data collection and monetisation, along with features designed to encourage addictive viewing. Netflix expanded advertising by enabling UK and EMEA advertisers to use Amazon shopping data via Amazon DSP. TikTok launched a UK ad-free subscription tier that removes advertising and allows users to opt out of targeted ad tracking.
Read at Exchangewire
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