Every walled garden with a large audience and a few ad formats has copycatted Google's Performance Max, which is leagues apart from its would-be rivals.
Essentially YouTube, while Netflix is slow rolling its way into ad growth, YouTube is quickly becoming a Hollywood replacement.
In general, the survey response ratings reflect people's innate preference for ad-free content of all kinds. Spotify leans on ad-free subscriptions, that's the opposite of Netflix, which earns more from people who watch ads.
Google, it should be noted, was the title sponsor of the...
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