"In 2023, Elon Musk seemed too distracted by his latest venture to run the world's most valuable car company. Tesla was faltering as he focused on remaking (and renaming) the social-media network."
"Musk is in bad need of a similar comeback right now as he returns from Washington to focus on his struggling car company."
"Tesla created the modern electric car as we know it, but now the automaker is falling behind the competition while Musk is more focused on AI and robots than selling cars."
"Something similar to DOGE's steep staffing cuts has been playing out at Tesla. About a third of the executives who stood onstage with him two years ago have left Tesla or been ousted."
In 2023, Elon Musk's attention shifted predominantly towards his renewed focus on Twitter, causing Tesla, his electric car company, to suffer significant setbacks. Despite a show of strength at an investor-day event, Tesla faced declining sales and major executive departures, which severely impacted its operational capability. Musk's increasing focus on AI and robotics, instead of vehicle sales, coupled with loss of traditional liberal customers, left Tesla in a precarious position. While trying to manage these challenges, Musk is under pressure to revert to Tesla’s competitive roots amid growing competition in the electric vehicle market.
Read at The Atlantic
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