"Co-op is launching a 24-hour grocery delivery service to cater for increased demand from shift workers, parents and late-night revellers, as existing UK demographics highlighted online demand at non-traditional hours."
"A survey indicated that around 40% of shoppers using fast delivery services would prefer an 11pm to 5am option, with half of consumers aged 18 to 44 expressing interest."
"Chris Conway, Co-op's e-commerce director, stated that they can identify and meet local shopper demands, which drives the innovation of their new 24-hour delivery service."
"The study showed that approximately six million UK adults cited work patterns or shifts as the primary reason for opting for a 24-hour grocery delivery service, indicating a substantial market need."
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