Starbucks' current promotions, like the two-drinks-for-$10 offer, come with confusing rules and limits that may alienate customers instead of attracting them back to stores.
There is a growing sentiment that Starbucks must simplify its promotional offers and focus on creating genuine customer incentives that are clear and straightforward.
Mr. Brian Niccol, the new CEO of Starbucks, is tasked with revitalizing the brand and delivering better service, yet previous efforts under different leadership yielded little success.
With customers turning to other coffee options like Dunkin' Donuts and local shops, it's crucial for Starbucks to implement attractive, uncomplicated offers to regain loyalty.
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