"Now, financial success and quality of your show aren't at odds anymore - they are correlated," said Spotify's co-president and chief product and technology officer, Gustav Söderström, during the event.
The company is launching a new program to help creators earn more advertising and subscription revenue, Spotify said.
Ad-free videos will start in January for premium users in the U.S., U.K., Australia and Canada.
Spotify's efforts to diversify include audiobooks, which have also been added to its catalog.
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