Experts have long debated the common belief that smartphones listen to conversations to serve ads, with many claiming it's a memory trick instead.
Cox Media Group's slide deck explicitly marketed its 'Active Listening' service to clients, showcasing the ability to target ads based on heard conversations.
Cox acknowledged the legality of 'listening' in a now-deleted blog post, asserting that permissions for such practices are often hidden in app agreements.
The controversy surrounding Cox's ad tech practices led Google to remove them from its partners program, highlighting growing concerns over privacy violations.
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