Smaller EV companies like Rivian and Lucid face immense challenges in a saturated market, struggling to achieve profitability despite potential gains in sales volume.
Rivian's reliance on Amazon poses risks; production issues could jeopardize agreements that are vital for their survival in the competitive EV landscape.
The competitive EV market makes it extremely challenging for smaller players to thrive, with significant barriers to profitability, particularly in the context of legacy automakers dominating the space.
Industry experts express doubts regarding Rivian's future, indicating that without major improvements, the company could face dire circumstances, leaving its long-term viability in question.
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