According to analytics company Similarweb, Reddit's traffic was up by nearly 40 percent year over year in May.
Steve Paine from SEO company Sistrix mentioned, 'There hasn't been a website that's grown so much search visibility so quickly in the US in at least the last five years.'
Google's recent algorithm update prioritizes 'helpful content' from discussion forums, leading to increased visibility of Reddit content in search results.
Google's Search Liaison Danny Sullivan indicated that Reddit's increased appearance in search results is driven by user demand for its content.
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