Amazon is partnering with Apple to make Apple TV+ available as an add-on for Prime Video subscribers. For $9.99 a month, users can access Apple shows and more.
The convenience of a single bill and unified content access is a significant advantage for consumers, and the inclusion of Apple TV+ in Prime was a strategic move.
Despite high production values, Apple TV+ has struggled in the streaming landscape, representing only 0.2% of TV viewing in the US, showing the need for better visibility.
Eddy Cue, Apple’s senior VP of services, indicated that the integration with Amazon aims to enhance exposure for Apple TV+, connecting the service with a broader audience.
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