Tech product failures often occur when product managers lose agility and fail to adapt to market changes. Companies like Nokia and BlackBerry exemplify this downfall. Complacency, stemming from past successes, can inhibit the necessary pivots for survival. Successful pivots are most effective when companies maintain growth, rather than waiting until they start losing market share. Microsoft's transition under CEO Satya Nadella showcases a successful adaptation by focusing on enterprise clients and transforming its products and services to meet current demands.
The common thread among failed tech giants like Nokia and BlackBerry is that product managers lost their agility and client focus at the moment adaptation became survival.
Success breeds complacency, and complacency kills products faster than bad code or poor design ever could, making it vital to respond to market changes swiftly.
The most successful pivots happen when companies are still growing, not when you're already bleeding market share; waiting too long can lead to downfall.
Microsoft's pivot under Satya Nadella transformed it from a stagnating consumer giant into a leading enterprise-focused company, prioritizing services like Office 365 and Azure.
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