Concerns about the outright decimation of Google Search by new entrants appear overblown. While fragmentation seems likely, the extent of market share erosion remains uncertain.
The rise of LLM-driven technology undeniably represents the greatest challenge to Google's dominance in search to date as generative AI reshapes how search queries are answered.
The impact of generative artificial intelligence on the internet search advertising business remains a key issue for investors amidst ongoing antitrust pressures on Google.
Whether the internet giant is a buy depends on fundamental factors as well as each investor's own goals, strategy, and risk tolerance.
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