John Lewis will reinstate its long-standing price promise to match 25 major competitors, utilizing AI technology to enhance its pricing strategy and value perception.
Around 30,000 prices will be adjusted as a result of this renewed commitment, reflecting our understanding of market dynamics to better meet customer expectations.
Peter Ruis emphasized that the decision to return the price promise was fueled by a desire to sharpen pricing strategies, especially after he took the reins.
The return of 'never knowingly undersold' will be supported by John Lewis's largest marketing push, aiming to solidify its branding and outreach for the upcoming holiday season.
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