In 2015, Meta's ad business faced challenges due to shortfalls in data for ad personalization, leading to the 2017 launch of Facebook Watch.
The proposed lawsuit claims Meta shut its original programming to favor Netflix, alleging an anticompetitive agreement between the companies.
Meta's spokesperson stated the lawsuit is 'baseless', denying any evidence of an agreement to streamline the video-streaming market.
For nearly a decade, a special relationship flourished between Meta and Netflix, marked by substantial ad purchases and data sharing.
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