Netflix's ad-supported plan has gained significant traction, reaching 70 million monthly active users within two years, reflecting the growing appeal of lower-cost subscription options.
Amy Reinhard, president of advertising, emphasized the ongoing positive momentum for Netflix's ad-supported model, suggesting that while they’ve achieved considerable growth, there remains much potential ahead.
The transition from Microsoft's technology to Netflix's own in-house ad tech is poised to enhance operational efficiency and long-term sustainability of their ad business.
We’ve seen more than half of new sign-ups in ad-supported countries are choosing the cheaper ad tier, indicating a shift in consumer preference for lower-priced options.
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