Netflix has experienced a surge in its ad-supported plan, reaching 70 million monthly active users, a significant increase from 40 million reported in May.
More than half of new sign-ups in ad-supported countries are for the cheaper subscription tier, indicating strong demand for this service.
The move to an ad-supported model not only provided a lower entry point for viewers, but also strategically diversified Netflix's offerings to enhance revenue streams.
Amy Reinhard noted the momentum of the ad service is just the beginning, suggesting continued growth and innovation in Netflix's advertising strategy.
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