Netflix has announced a price increase across all three major subscription tiers, with new rates effective immediately for new subscribers and adjusted for existing ones at their next billing cycle. This price hike accompanies the company's announcement of adding 19 million new subscribers in the past three months, bringing its total to over 300 million worldwide. Netflix plans to reinvest the additional revenue to enhance its programming and gaming library, reflecting a commitment to delivering value to its members.
"As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix."
"Netflix has made some good early progress in its video game output, citing successful titles like Oxenfree II and Grand Theft Auto, which drove tens of millions of downloads."
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