On January 21st, 2024, Netflix announced an immediate price hike for its U.S. subscribers, coinciding with a record increase in subscribers with 18.9 million added in the fourth quarter. The new pricing includes increases for various tiers, notably raising the ad-supported plan from $6.99 to $7.99/month and the premium plan from $22.99 to $24.99/month. This marks the first price adjustment for the ad-supported tier since it launched and the first overall hike since October 2023. Netflix emphasized that these increases will fund enhanced services and content offerings.
Netflix is increasing subscription prices to enhance content and services, with the ad-supported plan rising to $7.99 and standard plans up to $24.99.
The price hikes span multiple countries and are aimed at allowing Netflix to invest further in programming while continuing to attract new subscribers.
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