Netflix's ad-supported tier has gained impressive traction, now reaching 70 million global users, with over 50% of new sign-ups opting for these cheaper plans.
Against a backdrop of subscriber growth challenges, Netflix's ad-supported option introduced in November 2022 has emerged as a crucial response, showing positive momentum in sign-ups.
As part of its evolving strategy, Netflix will no longer focus solely on subscriber numbers, but will pivot towards revenue and other financial metrics as primary indicators.
The recent strategic partnership with FanDuel and Verizon for its NFL games exemplifies how Netflix is leveraging advertising opportunities to enhance its revenue streams.
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