The National Advertising Division determined that while Verizon's certain claims about its Home Internet services were substantiated, others required modification to avoid misleading consumers.
NAD found that Verizon's 5G claims, such as '5G-fast' and 'Game, stream & connect with the speed of 5G,' were not misleading and accurately described the service.
The NAD accepted that Verizon provided reasonable proof for claims of its services being 'reliable' and offering uninterrupted service through FWA, reinforcing consumer trust.
Despite a solid foundation for many of its claims, NAD indicated that Verizon could not prove some assertions regarding the overall performance of its 5G Home Internet.
#verizon-communications #advertising-standards #national-advertising-division #5g-home-internet #consumer-protection
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