"We know it was a bit of a contrarian approach to take, but it's actually gone much better than we even anticipated." - Kelly Day, emphasizing the success of introducing ads.
"Ads have turned into a serious revenue stream for Amazon because, again, they sit on top of our monthly Prime memberships that we already pay for." - Commentary on the financial benefits of advertising.
"The company recently crowed that it drew more than $1.8 billion in advertising commitments at an upfront event..." - Highlighting Amazon's significant growth in ad revenue.
"Kelly Day... said the initial rollout was a deliberate 'gentle entry into advertising.'" - Insight into Amazon's strategy for introducing ads to users.
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