Microsoft has employed a tactic designed to keep users on Bing by mimicking Google's homepage appearance, aiming to create familiarity or confusion among users.
When users search for 'Google' on Bing without being signed in, the page resembles a Google doodle—mostly blank with a search bar, obscuring Bing's branding.
Despite previous efforts to boost Bing and Edge, Microsoft struggles to gain ground against Google Chrome and Search, indicating a need for new strategies.
This new tactic reflects Microsoft's ongoing challenge in distinguishing Bing from Google, as it attempts to divert users from their habitual search engine.
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