In 2021, Microsoft considered winding down Xbox, but CEO Satya Nadella opted to expand through acquisitions, resulting in the purchases of ZeniMax and Activision Blizzard.
Despite acquisitions, Microsoft's internal targets for Game Pass subscriber growth have remained elusive, struggling to meet expectations and prompting questions about the service's long-term viability.
Other developers have expressed skepticism about Xbox Game Pass, with leaders like Take-Two's Strauss Zelnick stating that it doesn't make sense to launch new games on the platform immediately.
In addition to Game Pass challenges, Microsoft aimed to attract developers to Azure following the Activision acquisition. However, Activision continues to use competitors' cloud services for its needs.
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