Cox Media Group admitted in an investor pitch that its "Active Listening" software uses AI to capture real-time intent data by listening to conversations.
CMG noted that consumers leave a data trail based on their conversations and online behavior, collecting behavioral and voice data from over 470 sources.
Meta maintains that it does not use phone microphones for ads, affirming its public stance, and is reviewing CMG for potential terms of service violations.
After inquiry by 404 Media, Google removed CMG from its Partners Program and Meta is seeking clarification from CMG regarding its data usage claims.
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