Lyft's Price Lock program offers a $3 monthly subscription that caps the price of frequently taken rides, aiming to offer reliable pricing for commuters.
Audrey Liu, EVP of rider experience at Lyft, emphasized the importance of stable pricing, stating, 'We know reliable pricing is particularly important for commuters; they know what their ride should cost and hate it when prices change.'
The program raises questions, such as how the cap is calculated and the number of routes applicable, which remain unanswered by Lyft.
Lyft aims to convert casual passengers into regular customers through Price Lock, which hopes to boost company revenues and enhance ridership stability.
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