Lyft introduces Price Lock to counter surge pricing, capping prices per route and time for daily commuters at less than $5 monthly, aims to reduce frequency of surge pricing and enhance customer choice.
Primetime (surge pricing) is Lyft's 'most hated feature,' acknowledging a need for improvement. Proposal to 'open up a can of whoop-ass on Primetime' through the new feature, giving riders a reason to favor Lyft over Uber.
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