"In the age of AI, hardware is definitely sexy again. AI needs hands, needs eyes, needs ears. So that's where we come in, and we're building AI-enabled products at scale, which is exciting."
"I wouldn't say we have an actual AI agent that's formally a board member, but we're using AI very fundamentally in our board meetings and in the preparation for our board meetings. My board members are AI-savvy, all of them."
Logitech, traditionally known for computer peripherals like mice, keyboards, and webcams, is undergoing a strategic shift toward AI-enabled products. CEO Hanneke Faber emphasizes that hardware remains relevant in the AI era because artificial intelligence requires physical interfaces—hands, eyes, and ears. The company is building AI-enabled products at scale. Faber approaches this transformation as a leadership challenge rather than purely a technological one. At the board level, Logitech integrates AI into meetings and preparation processes, with board members receiving AI training. The company has developed internal AI tools to enhance decision-making and feedback mechanisms, demonstrating how established hardware manufacturers can adapt to emerging technology trends.
Read at Fast Company
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