A California judge ruled that Google must allow rival third-party app stores on Android, marking a significant antitrust victory that could impact Google’s revenues.
According to Peter Cohan, an associate professor of management practice, this ruling might cost Google "tens of billions of revenue over the next three years" due to lost in-app payments.
The ruling is indicative of how antitrust law is being employed against Big Tech, as the government seeks to counter the pricing power of dominant companies.
Judge James Donato’s decision prevents Google from paying for exclusive app launches or preinstallation of its app store, thereby opening up competition in the app market.
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