"Instagram head Adam Mosseri said AI will change who can be creative, as the new tools and technology will give people who couldn't be creators before the ability to produce content at a certain quality and scale. However, he also admitted that bad actors will use the technology for "nefarious purposes" and that kids growing up today will have to be taught that you can't believe something just because you saw a video of it."
"The Meta executive shared his thoughts on how AI is impacting the creator industry at the Bloomberg Screentime conference this week. At the interview's start, Mosseri was asked to address the recent comments from creator MrBeast (Jimmy Donaldson). On Threads, MrBeast had suggested that AI-generated videos could soon threaten creators' livelihoods and said it was "scary times" for the industry."
""If you take a big step back, what the internet did, among other things, was allow almost anyone to become a publisher by reducing the cost of distributing content to essentially zero," Mosseri explained. "And what some of these generative AI models look like they're going to do is they're going to reduce the cost of producing content to basically zero," he said. (This, of course, does not reflect the true financial, environmental, and human costs of using AI, which are substantial.)"
AI will expand who can be creative by lowering production costs and enabling people who previously couldn't create at scale to produce content at higher quality. The reduction in production cost parallels the internet's reduction of distribution cost. Many creators will adopt AI as hybrid tools in workflows for tasks like color correction and filters rather than producing fully synthetic videos. AI will blur the line between real and generated media and enable more creators to do more and better work. The technology also enables bad actors and raises misinformation risks, and significant financial, environmental, and human costs remain.
Read at TechCrunch
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