In the past year, Scopely's games have accumulated 5 billion hours of playtime from 500 million users, translating to around 570,000 years of human attention, all achieved by luring users with short, enticing gameplay sessions.
Users spend an average of $90 monthly on power-ups, skins, and other virtual items priced from $1.99 to $60+, contributing to Scopely's nearing $10 billion in revenue since 2011, making it a leading mobile games company amidst a market decline.
Brian Ward, CEO of Savvy Games Group, praises Scopely for being 'masters of engagement and retention,' as the company's acquisition for $4.9 billion by Saudi Arabia aligns with the nation's Vision 2030 initiative to diversify from oil and gas.
Scopely's strategy of minute-long gameplay sessions and small in-app purchases has propelled it to the position of top U.S. game maker by revenue in 2024, outpacing the industry despite an overall decline in global mobile games revenue.
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