'I'm interested in what a world designed by me looks like': experts' metaverse hopes
Briefly

"I'm deeply skeptical of anyone who calls themselves an expert in the metaverse,"
"I'm looking forward to having my own universe. It's been a promise for so long but, let's be honest, other than targeted ads and curated Netflix and Spotify suggestions, nothing on the internet belongs to me. I'm only a visitor. I don't know what that's going to look like, but I imagine it being this beautiful curation of not just the things I need to know like news, but the things I love, especially as new art comes out. I'm interested in what a world designed by me looks like."
"I also love the idea of a personally-curated universe. For me, it's all about communities. How will community shape itself on the metaverse? Community is finally being given its time to shine again after a few years of being slightly disregarded, and I feel there are so many opportunities in terms of how we use creativity and how we can leverage communities to make amazing content. How will community managers evolve? How will people respond to brands? Will the negativity drop? It's going to be an exciting new chapter in how we communicate."
Skepticism surrounds claims of metaverse expertise; current understanding remains speculative as technologies and communities develop. The relationship with the metaverse is characterized as 'future-gazing' while the digital realm moves from science fiction toward real-world application. Many envision personally curated universes offering ownership beyond targeted ads and algorithmic recommendations, allowing individualized curation of news, art, and interests. Community formation is anticipated to regain prominence, creating opportunities for creative collaboration, new roles for community managers, and evolving brand interactions. Expectations include reduced negativity and novel communication chapters as people inhabit designed, personal virtual spaces shaped by shared creative practice.
Read at The Drum
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