Brandon Riegg emphasizes, "I just felt like, if we're really trying to be the preeminent entertainment service in the world, we should have all the tools at our disposal." This perspective frames Netflix’s ambition to fully integrate live programming as essential for its evolution in the entertainment landscape.
Riegg recounts, "For years, that shrug of an answer didn't work. But somewhere around two years ago, the energy shifted." This shift in approach signifies a realization of live content's necessity for Netflix's future offerings.
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