Google is enhancing its search engine by integrating AI to personalize ads based on user queries, making the search experience simpler and more customized.
Advertisers will benefit from greater opportunities to meet consumer needs with relevant ads appearing next to search results, enhancing connectivity.
With Google's Lens image search, shopping will take precedence, addressing a significant portion of the monthly searches with features like reviews and price comparisons.
This upgrade signifies a pivotal shift in how Google merges AI with its platforms, aiming to create a more seamless and informed shopping experience for users.
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