Google is facing antitrust trial over alleged monopolistic practices in the online advertising market, dominated by its integrated services which restrict competition.
The Justice Department argues that Google’s dominance in the ad industry allows it to dictate prices and features, reducing the incentive to improve services.
A previous ruling already established Google as a monopolist regarding its search engine, indicating broader legal challenges facing major tech firms.
The lawsuit includes various publishers asserting that Google's technologies are almost indispensable, monopolizing the ad sales process and squeezing industry participants.
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