The European Union's Court of Justice upheld a lower court's decision against Google, reinforcing the penalty for giving its shopping recommendations an illegal advantage over competitors.
Google's 2.4 billion euro fine showcases the E.U.'s commitment to enforcing competition laws in the digital age. This historic ruling reinforces the importance of equal treatment among market players.
The EU's decision highlights the need for fair competition in digital markets, ultimately benefiting consumers by improving access to a range of shopping comparison services.
European consumer group BEUC emphasized the substantial impact of Google's practices, stating they rendered rival services 'virtually invisible' and harmed millions of consumers.
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