In a ruling that marks a significant legal precedent, Google has officially lost its appeal against a €2.42 billion fine imposed by EU regulators in 2017 for anti-competitive practices.
The original 2017 decision highlighted serious concerns regarding Google's preferential treatment of its own price comparison tools over those of third-party competitors, raising significant anti-trust issues.
Following this ruling, Google continues to face multiple other investigations within the EU, potentially incurring additional fines exceeding €8 billion related to its anti-competitive behavior.
The outcome of this appeal reinforces the EU's strict stance on maintaining competition in the tech sector, particularly against powerful players like Google, as it aims to protect market diversity.
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