The Justice Department and a coalition of states argue that Google has created and retains a monopoly over technology linking online publishers to advertisers, affecting competition in the advertising market.
Google asserts that the lawsuit misunderstands the current digital landscape, suggesting the company's dominance is exaggerated in an age where advertisers now often prefer platforms like TikTok and streaming services.
Despite claims of monopoly, Google's advertising technology division has experienced a decrease in revenue, demonstrating that market dynamics may have shifted away from its previous dominance.
The upcoming trial, overseen by Judge Leonie Brinkema, is not just a legal confrontation but also reflects on the evolving nature of advertising technology and its implications for market competition.
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