Consumer rights campaigner Nikki Stopford leads a £7 billion claim against Google, alleging abuse of market dominance in mobile search affecting UK consumers and competition.
Stopford argues that while market dominance is not illegal, Google has manipulated its position through exclusive contracts, limiting options for consumers and advertisers alike.
The collective claim could see UK consumers receiving nearly £100 each, as the action aims to address higher costs resulting from Google's search service exclusivity.
According to Stopford, advertisers are forced to use Google due to its dominant position, which impacts ad prices and subsequently elevates costs for consumers.
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