Google has made a rare concession to transparency. It agreed to allow placement-level reporting for ads served via the Search Partners Network, which includes third-party site operators that license Google Search for their sites.
But now Google has given in, and it's an important change, too, because walled garden platforms have become synonymous with a lack of transparency. They lock away their campaign and inventory data in black boxes even when they don't have a privacy, competition or security rationale to do so.
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