The Luxembourg-based General Court found that the commission had failed to consider all relevant circumstances in its assessment of contract duration, leading to the annulment of the fine.
Margrethe Vestager stated that the fine was justified by the serious nature of Google’s anti-competitive practices that restricted rival online advertisers for a decade.
Google emphasized that the case concerned a narrow segment of text-only search ads, and noted changes made to their contracts in 2016 to comply with regulations.
Critics argue that Google's dominance in online advertising markets remains unchallenged and that EU antitrust actions have yet to prove effective in addressing these concerns.
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