According to the U.S. Justice Department, Google maintains a monopoly over its advertising technology, allowing it to capture as much as 36 cents on the dollar when brokering sales.
The antitrust trial, which could force Google to divest its Ad Manager, involves a serious accusation of maintaining monopolistic practices in the online advertising space.
Google argues that the prosecution's case is outdated, asserting that current advertising dynamics favor social media platforms like TikTok rather than its own technology.
Research indicates that while Google's ad tech tools generated significant revenue, the growth has plateaued, showing a decline from $31.7 billion in 2021 to $31.3 billion in 2023.
Collection
[
|
...
]