The ruling found that Google used its dominance in text ads to charge 'supra-competitive prices,' allowing it to earn 'monopoly profits.' This raised prices on search ads between 5% and 15%, showing a clear misuse of market power.
Bernstein senior analyst Mark Shmulik stated, 'If you're going to be hampered, where maybe you're fighting with one hand tied behind your back, it becomes very difficult to move as quickly as you'd like'.
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