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Briefly

The article discusses how AI is reshaping the consulting industry, particularly among the Big Four firms - Deloitte, PwC, EY, and KPMG. These firms are investing billions into AI technologies and facing a dual challenge: capitalizing on AI’s opportunities while managing the significant changes it brings to organizational structures and job roles. The piece also highlights the rising competitiveness of midsize consulting firms, which thrive by offering specialized sector expertise as demand for deep knowledge increases.
Big Four firms are resting their futures on AI and have poured billions into developing in-house solutions.
AI presents plenty of opportunities for the Big Four, but it also poses an existential threat to their traditional operating models.
Midsize firms are in a sweet spot... expected to become specialized and offer deep sector expertise.
Employees don't have much choice but to embrace AI - the messaging is to learn AI or get left behind.
Read at Business Insider
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